Nrep and Plus Hoivakiinteistöt launch €400m Finnish care home strategy

March 11, 2025

Care asset that will be developed as part of the JV in the city of Turku

• The new joint venture will build and manage the assets of high-quality, sustainability-focused care homes
• €400m will be invested over three years, representing Nrep’s largest investment in the Finnish care home sector to date
• The investment case is underpinned by Finland’s ageing population and lack of supply

Nrep, Urban Partners’ real estate investor, has entered into a strategic joint venture focused on the Finnish care home market with Plus Hoivakiinteistöt, a local company which specialises in care home operations.

The joint venture will cover the development and asset management of the care homes, with €400m million allocated for investment over the next three years. The development of an initial eleven care homes – valued at €70 million – is scheduled to begin this year. Negotiations are ongoing for more than €100m worth of further projects.

Leveraging Nrep’s investment expertise and Plus Hoivakiinteistöt’s segment-specific expertise and strenght in care developments, the ambition is to build Finland’s highest quality care home portfolio. All assets must benefit from strong transport connections and be within, or in the vicinity of, growth centres. Solutions such as geothermal heat, solar panels and lower-emission building materials will be utilised in the portfolio’s construction, aligning with Nrep’s sustainable investment principles.

The strategy is supported by demographic tailwinds including Finland’s ageing population, with the proportion of over people aged over 80 forecast to double by 2040. MDI, a regional research consultancy, estimates 200 medium-sized care homes are required to fill current supply shortfalls, while much of the existing stock, built pre-1990, requires significant upgrades, underscoring the sector’s need for institutional investment.

If the full scope of the joint venture’s investment pipelines is realised, it will represent Nrep’s largest commitment to the Finnish care home market to date.

Joonas Lemström, Head of Nrep, Finland, said: “The Finnish care home market has suffered from a lack of investment in recent years which has created significant pent-up demand, something which has only been exacerbated by the country’s ageing population. By combining Nrep’s strengths as a long-term sustainability-focused investor and developer with Plus Hoivakiinteistöt’s operational expertise and deep knowledge of the local market, we are well positioned to deploy the capital and generate strong returns for our investors.”

Olli Lieskivi, CEO of Plus Hoivakiinteistöt, said: “The need for new, modern elderly homes is strongly reflected in our project portfolio. The joint venture combines our and Nrep’s expertise, resources and experience in implementing high-quality care properties in a way that better serves our partners and, ultimately, customers in need of care services.”

Published: March, 11 2025